Blog – Page 6 – JT Pedersen

𝐓𝐡𝐞 𝐂𝐨𝐠𝐧𝐢𝐭𝐢𝐯𝐞 𝐎𝐮𝐭𝐬𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐓𝐫𝐚𝐩

In The Cognitive Outsourcing Trap, JT reflects on how technology—calculators, GPS, and now AI—can erode fundamental human skills while also expanding freedom and creativity. Drawing from his Gen-X experience bridging the analog-to-digital shift, he warns that outsourcing too much thinking to AI risks weakening critical thought. Yet, like GPS enabling exploration, AI can liberate leaders from routine tasks, giving them more time to innovate, explore new ideas, and drive higher-value impact.

Buyer choosing from 100s of flowers. Where to invest your marketing funds?

Marketing – Where You Should Invest

April 3, 2023April 3, 2023 JT Pedersen

10 years ago, Marketing built personas and laid out linear B2B buyers’ purchase processes.

Now, the buyers purchase process is more helter-skelter. The question to answer is, ‘where do we make our marketing investments, now?’

Leadership

JT Pedersen on Sales and AI opportunities

What is AI’s Role in Sales?

March 31, 2023March 31, 2023 JT Pedersen

Have been thinking about how AI might be specifically applied in the Sales environment. These tools offering the potential to supercharge a sales person’s abilities.

More excited than concerned about this right now.

Business Processes

New AI User Observations

March 30, 2023March 30, 2023 JT Pedersen

You may not have had a chance to explore the new AI interfaces like Bard and ChatGPT yet.

If you’ve been wondering, I’ve shared a simple example with screen captures from each.

Learning

Why Businesses Need Solid Quoting Processes

March 28, 2023March 28, 2023 JT Pedersen

A sales quote. Among the most mundane parts of business operations. Yet, get it wrong, and havoc can ensue. Case study in bad quotes.

Business Processes

B2B – The 3 Reasons to Discount

March 24, 2023March 24, 2023 JT Pedersen

When negotiating a sale with your customer, there are only 3 reasons to consider discounting your product. It is important to train your sales team to be prepared to defend their positions when giving discounts.

The alternatives can be very painful.

Pricing

Price List Neglect: A Sleeping Killer

March 20, 2023March 21, 2023 JT Pedersen

Product pricing is among the most difficult, important, aspects of business. Neglect it and hitting your numbers and profitability become impossible.

Business Processes

Going From Complacency to Urgency

March 15, 2023March 15, 2023 JT Pedersen

Installing a sunlight, letting your teams know their efforts help make the sun shine, is but one approach toward helping instill motivation, a sense of urgency within. Make sure everyone knows, and is reminded frequently, the value of –their- efforts.

Leadership

Stop Making Bad PowerPoint Presentations

March 9, 2023March 9, 2023 JT Pedersen

No one really cares how many slides you have. Unless your presentation sucks.

Sales Ops

15 Ways You Can Be a Better Speaker

March 9, 2023March 13, 2023 JT Pedersen

Standing before a room of people (15 people or 500) filled me with dread. I had been thrown to the wolves. Sticks and stones would come flying any second. Perhaps you’ve felt the same.

Sales Ops

Your Price List is NOT for Customers

March 7, 2023March 7, 2023 JT Pedersen

The key is to deliver value to your customer, at the price he or she is happy to pay, not constrain them to your price list—the lowest common denominator.

Sales Ops

JT Pedersen