Author: JT Pedersen

The AI conversation is beginning to resemble the dot-com boom of the late 1990s. Everywhere you turn, AI dominates the discussion, often accompanied by warnings about job displacement and the need to keep pace. While the technology is undeniably transformative, the constant focus on disruption may be creating unnecessary anxiety, particularly among younger generations who are more likely to view AI as a threat rather than an opportunity.

As with previous technology waves, the hype will eventually give way to practical application. Over the next few years, businesses and consumers will determine where AI delivers genuine value and where it fits into everyday life. Companies that focus less on promoting AI itself and more on the outcomes it enables will likely be best positioned for long-term success. Ultimately, customers care less about the technology powering a solution and more about the results it delivers.

In The Cognitive Outsourcing Trap, JT reflects on how technology—calculators, GPS, and now AI—can erode fundamental human skills while also expanding freedom and creativity. Drawing from his Gen-X experience bridging the analog-to-digital shift, he warns that outsourcing too much thinking to AI risks weakening critical thought. Yet, like GPS enabling exploration, AI can liberate leaders from routine tasks, giving them more time to innovate, explore new ideas, and drive higher-value impact.

Business transformation requires more than new processes—it demands a compelling narrative. Drawing from the world of election campaigns, this post explores how storytelling can align teams, inspire action, and make change meaningful.

Learn how to craft and communicate a transformation story that truly resonates with your audience.

Artificial Intelligence is changing how Thanksgiving food gets from the farm to your table. From optimizing turkey health to predicting pumpkin ripeness, AI ensures efficient, high-quality food production. Explore how technology is making this year’s feast more sustainable and delicious—proving even traditions can benefit from a tech upgrade.