There are a few key areas where a revenue operations (RevOps) professional can help out-of-control software businesses. These include aligning internal teams, improving sales processes, analyzing data, and driving performance through KPIs.
The “any money is good money” mindset can be dangerous, so it’s important for businesses to continually reinvest and grow at a rate comparable to their competition.
Tag: Sales
Marketing – Where You Should Invest
10 years ago, Marketing built personas and laid out linear B2B buyers’ purchase processes.
Now, the buyers purchase process is more helter-skelter. The question to answer is, ‘where do we make our marketing investments, now?’
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What is AI’s Role in Sales?
Have been thinking about how AI might be specifically applied in the Sales environment. These tools offering the potential to supercharge a sales person’s abilities.
More excited than concerned about this right now.
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B2B – The 3 Reasons to Discount
When negotiating a sale with your customer, there are only 3 reasons to consider discounting your product. It is important to train your sales team to be prepared to defend their positions when giving discounts.
The alternatives can be very painful.
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Price List Neglect: A Sleeping Killer
Product pricing is among the most difficult, important, aspects of business. Neglect it and hitting your numbers and profitability become impossible.
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Stop Making Bad PowerPoint Presentations
No one really cares how many slides you have. Unless your presentation sucks.
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Your Price List is NOT for Customers
The key is to deliver value to your customer, at the price he or she is happy to pay, not constrain them to your price list—the lowest common denominator.
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