For years, when I thought of the ‘wave’ in a marketing context, I thought of Coca-Cola. Well, the old wave is about to be trumped by a New Wave. And it isn’t from Coke.
The Challenge with Greening Your Office
May 12, 2009 By Leave a Comment
The challenge with going green is not technology. It isn’t people. It is business. Can you sustain it?
Getting the Services You Paid For?
April 23, 2009 By Leave a Comment
You’ve drunk the Kool-Aid, you’re doing outsourcing, but do you -know- if you’re getting your money’s worth? JT discusses.
The 'Business' in TBC
April 8, 2009 By Leave a Comment
A technical business consultant (TBC) frequently plays the role of an ad hoc CTO. This is a case study discussing the need to balance being a technologist with technology savviness.
