A never-ending question: What are your thoughts about Quality vs. Quantity of Followers? Should I focus on quality, or number of Twitter, Facebook, Google+, or other network followers?
In a word: Don’t.
Social Media & Product Management (Pt. 5)
February 29, 2012 By 6 Comments
A Big Time Suck, or No? Pouring tons of effort in, getting little out, is perceived as a, ‘time suck.’ Social’s not a sprint, it’s a marathon, and you need to have a plan.
Social Media & Product Management (Pt. 4)
December 16, 2011 By 2 Comments
Part (4) of a series on Social Media & Product Management. Not just for Advertising, tools like AdWords can be creatively used for more than lead generation.
Social Media & Product Management (Pt. 3)
December 5, 2011 By 4 Comments
Part (3) of a series on Social Media & Product Management.
Looking more closely at the Media bucket: networking, aggregators, and outposts.
What I've Read Lately: Newsjacking
November 30, 2011 By Leave a Comment
You’ve seen people hijack a discussion. Now, there’s a term for interjecting yourself into the news: newsjacking. Think of it as surfing and catching a wave. Get it right, and it’ll take you for a ride.
Social Media & Product Management (Pt. 2)
November 23, 2011 By 8 Comments
Part (2) of a series on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we begin discussing the new tools organized into 4 buckets.
Social Media & Product Management (supplement)
November 18, 2011 By 6 Comments
Go to social media friendly events and you can hear the same comments. They go something like this: Everybody is using…(take your pick). Well, it isn’t true.
Social Media & Product Management (Pt. 1)
November 16, 2011 By 8 Comments
Start of a series (Pt.1) on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we set the groundwork.
You’re a Product Manager and NOT Doing This? Really?
October 6, 2011 By 3 Comments
If you’re not already engaged in social media in relation to your product, why aren’t you? A brief look at an overlooked toolset.
Where Does Social Media Belong In Your Org?
June 24, 2011 By 2 Comments
It’s like asking, “What should I put in my resume?” Once you’ve set a direction, the answer becomes clear.
