Part (4) of a series on Social Media & Product Management. Not just for Advertising, tools like AdWords can be creatively used for more than lead generation.
Social Media & Product Management (Pt. 3)
December 5, 2011 By 3 Comments
Part (3) of a series on Social Media & Product Management.
Looking more closely at the Media bucket: networking, aggregators, and outposts.
What I've Read Lately: Newsjacking
November 30, 2011 By Leave a Comment
You’ve seen people hijack a discussion. Now, there’s a term for interjecting yourself into the news: newsjacking. Think of it as surfing and catching a wave. Get it right, and it’ll take you for a ride.
Social Media & Product Management (Pt. 2)
November 23, 2011 By 5 Comments
Part (2) of a series on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we begin discussing the new tools organized into 4 buckets.
Social Media & Product Management (supplement)
November 18, 2011 By 6 Comments
Go to social media friendly events and you can hear the same comments. They go something like this: Everybody is using…(take your pick). Well, it isn’t true.
Social Media & Product Management (Pt. 1)
November 16, 2011 By 7 Comments
Start of a series (Pt.1) on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we set the groundwork.
You’re a Product Manager and NOT Doing This? Really?
October 6, 2011 By 3 Comments
If you’re not already engaged in social media in relation to your product, why aren’t you? A brief look at an overlooked toolset.
Where Does Social Media Belong In Your Org?
June 24, 2011 By 2 Comments
It’s like asking, “What should I put in my resume?” Once you’ve set a direction, the answer becomes clear.
Using Google alerts?
March 21, 2011 By Leave a Comment
If you maintain an online presence, you need to consider using Google alerts. In this article JT provides brief overview and examples.
Do You Have: Social Media Paranoia
December 1, 2010 By 5 Comments
Be paranoid if you wish: Go ahead, bury your heads in the sand. But realize it is human nature to want to share or broadcast information. SM is here to stay.
