Posts Tagged ‘Public Speaking’

Two thumbtacks and a piece of string are all you need to do basic planning.

On a regular basis, I have the opportunity to speak with new entrepreneurs thinking of starting their own businesses.  One of my key topics is how to successfully evolve an ‘idea’ into an actual deliverable, regardless of whether it is a tangible product or a service.

A basic product plan needs to clearly define your offering:

• What must it do?
• How must it do it?
• Where is it done?
• When is it done?
• Why?

Just as important, arguably more so, is what it is not:

• What must it not do (if only for now)?
• How should it not be done?
• Why not?

How you will get there:

• What resources are needed?
• How long will it take?

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This is the second in a four-part series asking, “Do you have it in you, to be an entrepreneur?” There are four key strengths that are must haves for an entrepreneur to be successful. Previously, I discussed the first of these, Passion.  Here, we’ll discuss guts.

• Passion
• Guts
• Team
• Cash Flow

Passion.  Guts.  In past entrepreneurial discussions I have heard people use these two terms (or equivalents) interchangeably.  But, really, there is a difference between passion and guts.

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This past Friday, I had the opportunity to speak in front of a group of 30, folks considering launching their own business or just having done so.  Many are doing so because work is so hard to come by, others because it’s simply the right time to follow their dreams.

Starting my presentation, I wanted to address four key strengths that are must haves for an entrepreneur to be successful.

• Passion
• Guts
• Team
• Cash Flow

You Have to be Passionate

As a potential new entrepreneur, you have to ask yourself, “Am I passionate about what I want to do?”  Do you truly believe in the product, service, or other offering that you are going to build and take to market?

Passion is, perhaps first and foremost, the most important trait for any entrepreneur.  You have to truly believe that what you are going to do will add value for your customers.

A fire in the belly is what it will take for you to work the 12, 14, 16 hour days necessary at times to get your dream off the ground.  That same fire will keep you moving even when best friends, family members, Mom or Dad, are telling you it’s all wrong, you can’t do it, you won’t succeed.

Beyond the doubters, you will face uncounted obstacles, distractions, and daily-living events. If you’re not passionate, if there’s no fire in your belly, these events will overtake you, remove the luster of your once-shiny idea, and make it harder to stick with.

Next, I talk about Guts, Team, and Cash Flow.

Photo Credit: www.sxc.hu #793479

I’m pleased to let everyone know, March 17, I will be speaking at the It’s a Duesy II Manufacturing Revival Conference.  You’re encouraged to come.

Dennis Jeffrey of Tekni Consulting is the event’s organizer.  Heading into 2010, we begin to catch our breaths, having simply survived 2009.

Now, is the time for revival!  But, not revival just as a dictionary would describe it.  One definition is, ‘…restoration to use…’  We need not to simply revive, restore, or return to pre-‘09 conditions, we need to find ways to thrive, to strengthen ourselves and move forward positively.  With this in mind, I was happy to accept Dennis’ invitation to speak.

My discussion is part of the event’s Management track, focusing on Change.

The world around us continues to evolve; nothing new there.  But many organizations, even as they change what they look like, have largely stayed the same inside.  Social, technical, global evolution has now come so far organizations simply have no choice but to finally begin changing who they are inside.

Register Now! Early Bird Pricing until February 15th! Price is only $89/ person, group rates available.

For those of you who have followed my blog, you understand that my focus is on providing thoughtful business leadership.  Come listen as I discuss areas often neglected by leaders, allowed to fall by the wayside, which are increasingly important in today’s world—areas that need to change.

In preparation for this event, I am actively interviewing business leaders and soliciting input—including yours, dear reader.  I encourage you to provide your input regarding how businesses need to change in order to thrive, moving forward.  Feel free to Comment, or send me an email (results@jtpedersen.net).