JT Pedersen
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You’re a Product Manager and NOT Doing This? Really?

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If you’re not already engaged in social media in relation to your product, why aren’t you? A brief look at an overlooked toolset.

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Who Needs to be In on Software Licensing Change?

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License & Entitlement changes are a necessary evil. Here’s a brief discussion of two key constituents that need to be onboard.

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Park the Shiny Objects—Remember the Basics

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It is easy to focus on shiny objects. Presentations on shiny things pack rooms. But its what they do that’s important.

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What’s Right with this Picture: Refrigerators, Educators, and Partnering?

Early and continuous partnering with educators and students is the best way to continually improve products based on the realities of users. It might even define your continued existence.

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Is Your Product a ‘Refrigerator’?

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If your product/offering is a refrigerator, perhaps you should consider partnering with someone.

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What I’ve Read Lately: Enchantment

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If the title bothers you, get over it. Budding entrepreneurs: you need to read it. Enchantment is something important, something largely lost. Something we need more of.

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What Makes a Good Business Model?

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What makes a good business model? Typical responses address what it should do. Yet another family of generalities are not addressed, typically overlooked.

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Why Do B2B Branding?

It has never ceased to amaze me how ‘business’ can fail to understand the ‘consumer.’ Really?

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The Number 1 Thing Every Business Must Do?

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What do you think of as the ‘#1′ thing a business must have to succeed? Odds are, this isn’t it.

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SaaS Is Not Multitenancy!

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What is SaaS? Sales model or tech platform. The customer needs a car. What’s under the hood, Rayovac or Duracell? Don’t care. Does it do what I want?