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Product Visioning—How Often Do You Do It?

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Product Managers need to define, own, and communicate the dream they have for their product(s). The process they go through in developing the dream, can be referred to as Visioning.

The question then is: how often should you go through the process?

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Unraveling B2B and B2C Marketing to Crank up ROI and Drive Profitable Growth

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Many B2B success challenges, are chronic ones that can be readily overcome. Read this guest post to get further insight to “The B2B Executive Playbook.”

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Social Media & Product Management (Pt. 4)

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Part (4) of a series on Social Media & Product Management. Not just for Advertising, tools like AdWords can be creatively used for more than lead generation.

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Who Has the Final Say?

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The product manager drives their products forward. Yet, who really has the final say regarding key decisions?

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Social Media & Product Management (Pt. 3)

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Part (3) of a series on Social Media & Product Management.
Looking more closely at the Media bucket: networking, aggregators, and outposts.

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Social Media & Product Management (Pt. 2)

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Part (2) of a series on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we begin discussing the new tools organized into 4 buckets.

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Social Media & Product Management (supplement)

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Go to social media friendly events and you can hear the same comments. They go something like this: Everybody is using…(take your pick). Well, it isn’t true.

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Social Media & Product Management (Pt. 1)

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Start of a series (Pt.1) on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we set the groundwork.

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What I’ve Read Lately: The B2B Executive Playbook

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“The B2B Executive Playbook,” discusses why B2B & B2C customer engagement differs; the impact on B2B success; and, how to drive executive customer engagement.

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You’re a Product Manager and NOT Doing This? Really?

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If you’re not already engaged in social media in relation to your product, why aren’t you? A brief look at an overlooked toolset.