Product Managers need to define, own, and communicate the dream they have for their product(s). The process they go through in developing the dream, can be referred to as Visioning.
The question then is: how often should you go through the process?
Unraveling B2B and B2C Marketing to Crank up ROI and Drive Profitable Growth
December 22, 2011 By 1 Comment
Many B2B success challenges, are chronic ones that can be readily overcome. Read this guest post to get further insight to “The B2B Executive Playbook.”
Social Media & Product Management (Pt. 4)
December 16, 2011 By 2 Comments
Part (4) of a series on Social Media & Product Management. Not just for Advertising, tools like AdWords can be creatively used for more than lead generation.
Who Has the Final Say?
December 12, 2011 By 1 Comment
The product manager drives their products forward. Yet, who really has the final say regarding key decisions?
Social Media & Product Management (Pt. 3)
December 5, 2011 By 3 Comments
Part (3) of a series on Social Media & Product Management.
Looking more closely at the Media bucket: networking, aggregators, and outposts.
Social Media & Product Management (Pt. 2)
November 23, 2011 By 5 Comments
Part (2) of a series on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we begin discussing the new tools organized into 4 buckets.
Social Media & Product Management (supplement)
November 18, 2011 By 6 Comments
Go to social media friendly events and you can hear the same comments. They go something like this: Everybody is using…(take your pick). Well, it isn’t true.
Social Media & Product Management (Pt. 1)
November 16, 2011 By 7 Comments
Start of a series (Pt.1) on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we set the groundwork.
What I’ve Read Lately: The B2B Executive Playbook
November 2, 2011 By Leave a Comment
“The B2B Executive Playbook,” discusses why B2B & B2C customer engagement differs; the impact on B2B success; and, how to drive executive customer engagement.
You’re a Product Manager and NOT Doing This? Really?
October 6, 2011 By 3 Comments
If you’re not already engaged in social media in relation to your product, why aren’t you? A brief look at an overlooked toolset.
