Posts Tagged ‘Pricing’

Came across an interesting HBR post by Anthony Tjan today, “The Pros and Cons of Bundled Pricing.” If you don’t have time to read it, Tjan discusses the respective benefits for customers and vendors, depending on which side of the fence the reader is on.

Personally, I enjoyed reading the post having sat on both sides of the fence as purchaser and provider of services, sometimes at the same time. It is a difficult dichotomy to balance especially if you are trying to negotiate for win-win relationships.

One thing I learned early on in my career is (when providing a ‘solution’) to

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