JT Pedersen
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Fuel Surcharges Make Crapper Proud

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Thomas Crapper, you know him, he’s one of your best friends. He’s the the guy that made getting rid of dodgers popular. Well, there’s a modern day dodger that needs flushing.

What’s my beef? The problem with fuel surcharges is that it’s a poor attempt by companies to try removing one of the 4P’s from consideration. They’re trying to fool everyone.

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Why So Negative? Can’t You Be Positive?

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A product or service exists to solve a problem. That’s a negative. Can you still sell a product if there’s no problem to solve?

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Poor Man’s Social CRM

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Social CRM is a relatively new term we should be aware of. As an individual, you may already be familiar with it…whether you know it or not.

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Need Work–Try Running an Ad Campaign

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Need Work? Try running an Ad Campaign. A new tool is available for job seekers: LinkedIn DirectAds. Not a totally new concept…

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Need Work–Try Running an Ad Campaign

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Need Work? Try running an Ad Campaign. A new tool is available for job seekers: LinkedIn DirectAds. Not a totally new concept…

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Why Do B2B Branding?

It has never ceased to amaze me how ‘business’ can fail to understand the ‘consumer.’ Really?

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Web Analytics. Why Should You Care?

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“Analytics” is perceived as a kind of ugly, nasty, ‘black box’ topic. Today’s goal is to break the black box open for you. Don’t risk losing 24% of your revenue due to ingorance–when you already have the knowledge to avoid such a snafu!

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The Number 1 Thing Every Business Must Do?

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What do you think of as the ‘#1′ thing a business must have to succeed? Odds are, this isn’t it.

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Tigger's 10 Steps for Obtaining Celebrity

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According to Tigger herself, here are her Top-10 steps for obtaining celebrity :)

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Businesses Fail Because of Two Variables

Too many businesses focus on the product, on it’s features, and trying to demonstrate them to you, in maniacal fashion. Ask them about who the customer is, what their problems are, and as he say’s, “…they look at you like you’ve grown three heads.”