JT Pedersen
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Quality: It’s More Important than Quality

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The quality you—elect—to provide your customer speaks to the nature of—relationship—you plan to have with that customer.

What businesses need to get back to is understanding that the quality of interaction forms the bedrock upon which future relationships are formed. Treat your customers as a commodity, they’ll treat you the same.

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Time for You to Move?

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Taking on a new role today may be a very rude awakening for you. Perhaps making a meaningful change on your own terms is a better idea than having it forced upon you at an inopportune time.

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Credibility. A Fundamental Trait to Being a Leader

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Credibility, it is a key enabler, a coin to the realm. Find it, keep it, do what you can to never misplace it.

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What I’ve Read Lately: Poke the Box

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A short book is all it takes for Seth to unleash this latest manifesto. The driving message: INITIATE.

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Initiate. Start. Go. Do. Repeat.

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Whatever it is you want to do, whatever it might be you’ve been afraid of doing, whatever your dream might be: Start. Initiate. Do it. Now.

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Making Things Happen

Making Things Happen comes down to: Did you? Or, did you not? Often Failure, and the fear of it, are impediments. Fortunately Fear’s out of the closet right now.

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What I’ve Read Lately: Enchantment

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If the title bothers you, get over it. Budding entrepreneurs: you need to read it. Enchantment is something important, something largely lost. Something we need more of.

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How High Will Gas Climb at the Pump?

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How high will it climb? The sky is falling! The sky is falling! How high… The issue isn’t whether it will, or how far even, rather host–fast!

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Overcoming the Infamous “Hiring Freeze”

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Hiring freezes notwithstanding, sometimes you still need to hire. Building a business case and preparing properly ‘before the pitch’ can help ensure success.

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Why Do B2B Branding?

It has never ceased to amaze me how ‘business’ can fail to understand the ‘consumer.’ Really?