JT Pedersen
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What I’ve Read Lately: Trust Agents

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Trust Agents focuses on building, managing, leveraging contemporary relationships as developed through the use of social media. If you’re still new to social media, you will find the book of much greater value than if you’ve been doing it for a couple years.

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Why Do B2B Branding?

It has never ceased to amaze me how ‘business’ can fail to understand the ‘consumer.’ Really?

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5 Major Business Plan Omissions

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Having evaluated a number of business plans recently, I share 5 Major Business Plan Omissions consistent in all.

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Who Is On Your Train?

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Have you found your train? Each of us has our own. There are people who are on it, those who are not. Who is on -your- train?

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What I’ve Read Lately: Take the Cold Out of Cold Calling

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If doing effective web searches—sometimes more effectively than at others—is important to you, you need to get a copy of this book.

I own two copies. It’s one of the very few books I bought as an ebook initially and then decided I needed to have it in paper form.

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Things That Happen (4)

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Final series segment. Following John Cleese’s suggestion to let creative, whimsical, spontaneous thinking loose, I did. Hence, Things That Happen while motorcycling.

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Things That Happen (3)

Breaking a radio isn’t all that hard. If it’s installed in a motorcycle and you drop it 18″. It’s one of those Things That Happen.

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Things That Happen (2)

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John Cleese encourages us to set aside structured, professional, hare-like thinking. In it’s place, set aside time for creative, whimsical, spontaneous, or from the gut, thinking to rise up. So, I tried it…

So I tried it.

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Things That Happen

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(pt 1 of 4) Not so long ago, I had the opportunity to enjoy a private presentation by one of our world’s most well known comedians. A true class act. Who would have though he would so reflect, so deeply, on how we tend to think?

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Web Analytics. Why Should You Care?

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“Analytics” is perceived as a kind of ugly, nasty, ‘black box’ topic. Today’s goal is to break the black box open for you. Don’t risk losing 24% of your revenue due to ingorance–when you already have the knowledge to avoid such a snafu!