
A Big Time Suck, or No? Pouring tons of effort in, getting little out, is perceived as a, ‘time suck.’ Social’s not a sprint, it’s a marathon, and you need to have a plan.
Innovative Business Leadership




A Big Time Suck, or No? Pouring tons of effort in, getting little out, is perceived as a, ‘time suck.’ Social’s not a sprint, it’s a marathon, and you need to have a plan.
For those of you having followed me a while, you know I do a fair number of book reviews. In the interest of continual self-improvement I am constantly reading new books. Shortly after I finish each (business) book I generally post a review.
My favorite tool streamlining the process is iPad’s reader application. Elegantly implemented, simple to use, iBooks is more than ‘just a reader’ application. It is also a tool you can leverage to really make life easier.

I’m tickled to have all of you with me as we venture into this new year. Thank you, to each of you, my readers and subscribers, for having been with me in 2011. You have probably already noticed, JTPEDERSEN.NET’s seen significant change over the past week or so. It was time. Nearly 3 years since [...]
Part (4) of a series on Social Media & Product Management. Not just for Advertising, tools like AdWords can be creatively used for more than lead generation.
Part (3) of a series on Social Media & Product Management.
Looking more closely at the Media bucket: networking, aggregators, and outposts.

Part (2) of a series on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we begin discussing the new tools organized into 4 buckets.
Go to social media friendly events and you can hear the same comments. They go something like this: Everybody is using…(take your pick). Well, it isn’t true.

Start of a series (Pt.1) on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we set the groundwork.

Don’t just go in and ask. Build a business plan that lets you clearly -convince- them it’s a sound decision…that -needs- to be made.

If maintaining focus, decreasing stress, and making sure things aren’t being lost in the cracks, then I encourage you to read Getting Things Done.
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JT is an Innovative Business Leader, creative thinker, public speaker, & management business consultant in the software space. A US Navy vet, he is also an avid motorcyclist, and enjoys turning others into heroes. [Read More …]
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