Many B2B success challenges, are chronic ones that can be readily overcome. Read this guest post to get further insight to “The B2B Executive Playbook.”
Unraveling B2B and B2C Marketing to Crank up ROI and Drive Profitable Growth
December 22, 2011 By 1 Comment
Social Media & Product Management (Pt. 4)
December 16, 2011 By 2 Comments
Part (4) of a series on Social Media & Product Management. Not just for Advertising, tools like AdWords can be creatively used for more than lead generation.
Social Media & Product Management (Pt. 3)
December 5, 2011 By 3 Comments
Part (3) of a series on Social Media & Product Management.
Looking more closely at the Media bucket: networking, aggregators, and outposts.
Social Media & Product Management (Pt. 2)
November 23, 2011 By 5 Comments
Part (2) of a series on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we begin discussing the new tools organized into 4 buckets.
Social Media & Product Management (supplement)
November 18, 2011 By 6 Comments
Go to social media friendly events and you can hear the same comments. They go something like this: Everybody is using…(take your pick). Well, it isn’t true.
Social Media & Product Management (Pt. 1)
November 16, 2011 By 7 Comments
Start of a series (Pt.1) on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we set the groundwork.
Fires! They’re Everywhere!
November 11, 2011 By Leave a Comment
Fires are raging, you’re surrounded, completing your mission’s at risk. You need to quickly assess, make a decision, and move!
5 Basics Business Hotels Still Need to Master
November 7, 2011 By Leave a Comment
5 Basics contemporary business hotels still struggle with. Business travel has been around in its current form for decades…so why?
What I’ve Read Lately: The B2B Executive Playbook
November 2, 2011 By Leave a Comment
“The B2B Executive Playbook,” discusses why B2B & B2C customer engagement differs; the impact on B2B success; and, how to drive executive customer engagement.
Why So Negative? Can’t You Be Positive?
October 21, 2011 By 5 Comments
A product or service exists to solve a problem. That’s a negative. Can you still sell a product if there’s no problem to solve?
