JT Pedersen
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How Long, Before You’re Legitimately Experienced?

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This is a question you probably have asked yourself, at some point in your life. Odds are you have asked the question more than once. Once for each new job, each new profession, each new…

The question tends to be ‘professionally’ oriented when it is being asked. How long until you can consider yourself an experienced…whatever it is you are?

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What I’ve Read Lately: Bring Your Superpowers to Work

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The book is a quick, light read, that is enjoyable. Most of us have ‘been there’ at some point. Not as happy as we could be, not as excited, perhaps dreading going to work. We’ve heard many of the things the book discusses, but being reminded (and in a fresh format) can be very useful.

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Obama Birth Certificate | Failure To Lead

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What a debacle. What a failure to lead.

It does not matter whether you are a supporter of President Obama, or not. Really doesn’t. His failure to fully, properly resolve the ongoing ‘obama birth certificate’ issue demonstrates a failure to lead.

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Social Media & Product Management (Pt. 5)

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A Big Time Suck, or No? Pouring tons of effort in, getting little out, is perceived as a, ‘time suck.’ Social’s not a sprint, it’s a marathon, and you need to have a plan.

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Quality: It’s More Important than Quality

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The quality you—elect—to provide your customer speaks to the nature of—relationship—you plan to have with that customer.

What businesses need to get back to is understanding that the quality of interaction forms the bedrock upon which future relationships are formed. Treat your customers as a commodity, they’ll treat you the same.

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Fuel Surcharges Make Crapper Proud

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Thomas Crapper, you know him, he’s one of your best friends. He’s the the guy that made getting rid of dodgers popular. Well, there’s a modern day dodger that needs flushing.

What’s my beef? The problem with fuel surcharges is that it’s a poor attempt by companies to try removing one of the 4P’s from consideration. They’re trying to fool everyone.

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Unraveling B2B and B2C Marketing to Crank up ROI and Drive Profitable Growth

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Many B2B success challenges, are chronic ones that can be readily overcome. Read this guest post to get further insight to “The B2B Executive Playbook.”

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Social Media & Product Management (Pt. 4)

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Part (4) of a series on Social Media & Product Management. Not just for Advertising, tools like AdWords can be creatively used for more than lead generation.

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Social Media & Product Management (Pt. 3)

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Part (3) of a series on Social Media & Product Management.
Looking more closely at the Media bucket: networking, aggregators, and outposts.

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Social Media & Product Management (Pt. 2)

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Part (2) of a series on Social Media & Product Management. Around awhile now, social media remains a bugaboo for many. In this part, we begin discussing the new tools organized into 4 buckets.