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Why Do B2B Branding?

It has never ceased to amaze me how ‘business’ can fail to understand the ‘consumer.’ Really?

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Blockbuster Should Have Gone Chapter 7

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They’re simply putting off the (almost certainly) inevitable. I wish them the very best in their efforts to survive. Really. Even the terminally ill can experience miraculous recoveries.

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The Number 1 Thing Every Business Must Do?

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What do you think of as the ‘#1′ thing a business must have to succeed? Odds are, this isn’t it.

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Nasty Mudslinger: To Be or Not To Be

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Most people prefer to avoid mud slinging. But what do you do if someone’s slinging it at -you-? Today, you have to at least defend your positions.

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It’s Worth $1M. But, I’m Scared

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Success = Price, Product, & Partnership. It will become increasingly important to develop effective, productive, relationships with everyone around us. There is always someone who can under cut us in price, or produce a more finely tailored product, but they cannot beat us on relationship if they don’t have one.

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Why the Change?

JT Pedersen re-launches his blog with a new design, sharper focus, explaining why.

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How Do You Use Twitter & FB to Achieve Business Goals?

-How- you use Twitter, Facebook, or other similar services, is really a second-class question. Do you know -why- you even want to do it?

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What's the ROI in Blogging?

It’s a question posed to me weekly. But where’s the value in blogging? Where’s the value to me? Perhaps this relates to -you-.

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Brownbag: The Search for Work

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J. T. Pedersen presented, “The Search for Work,” describing key components and strategies aimed at today’s market. A copy of his 03/26/09 presentation is available here.

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What I've Read Lately: The Brand You 50

A brief review by JT after having read “The Brand You 50.” Recommended.