JT Pedersen
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Obama Birth Certificate | Failure To Lead

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What a debacle. What a failure to lead.

It does not matter whether you are a supporter of President Obama, or not. Really doesn’t. His failure to fully, properly resolve the ongoing ‘obama birth certificate’ issue demonstrates a failure to lead.

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Quality: It’s More Important than Quality

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The quality you—elect—to provide your customer speaks to the nature of—relationship—you plan to have with that customer.

What businesses need to get back to is understanding that the quality of interaction forms the bedrock upon which future relationships are formed. Treat your customers as a commodity, they’ll treat you the same.

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Why Do B2B Branding?

It has never ceased to amaze me how ‘business’ can fail to understand the ‘consumer.’ Really?

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Blockbuster Should Have Gone Chapter 7

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They’re simply putting off the (almost certainly) inevitable. I wish them the very best in their efforts to survive. Really. Even the terminally ill can experience miraculous recoveries.

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The Number 1 Thing Every Business Must Do?

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What do you think of as the ‘#1′ thing a business must have to succeed? Odds are, this isn’t it.

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Nasty Mudslinger: To Be or Not To Be

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Most people prefer to avoid mud slinging. But what do you do if someone’s slinging it at -you-? Today, you have to at least defend your positions.

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It’s Worth $1M. But, I’m Scared

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Success = Price, Product, & Partnership. It will become increasingly important to develop effective, productive, relationships with everyone around us. There is always someone who can under cut us in price, or produce a more finely tailored product, but they cannot beat us on relationship if they don’t have one.

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Why the Change?

JT Pedersen re-launches his blog with a new design, sharper focus, explaining why.

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How Do You Use Twitter & FB to Achieve Business Goals?

-How- you use Twitter, Facebook, or other similar services, is really a second-class question. Do you know -why- you even want to do it?

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What's the ROI in Blogging?

It’s a question posed to me weekly. But where’s the value in blogging? Where’s the value to me? Perhaps this relates to -you-.