JT Pedersen
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Your Followers: Quality vs. Quantity

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A never-ending question: What are your thoughts about Quality vs. Quantity of Followers? Should I focus on quality, or number of Twitter, Facebook, Google+, or other network followers?

In a word: Don’t.

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15 Ways You Can Be a Better Speaker

JT Pedersen at Lunch Ann Arbor Marketing

In the past three years, I have spoken with a number of audiences. And I have found the experience to not only be rewarding but surprisingly enjoyable.

15 Lessons Learned, for you.

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What I’ve Read Lately: Bring Your Superpowers to Work

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The book is a quick, light read, that is enjoyable. Most of us have ‘been there’ at some point. Not as happy as we could be, not as excited, perhaps dreading going to work. We’ve heard many of the things the book discusses, but being reminded (and in a fresh format) can be very useful.

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Why Apple & Starbucks Failed

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Apple, Starbucks, Dell, and others are frequently lauded for their incredible successes. Yet each was on the verge of becoming failures…at points after their initial successes. Why?

Is it just Leadership? Or, was it Process-based?

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What I’ve Read Lately: The Trustworthy Leader

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Book review, for leaders who are *struggling to steady their leadership compass; *wonder why their teams do not seem to trust them; *or are looking for ways to help their teams share their values.

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Obama Birth Certificate | Failure To Lead

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What a debacle. What a failure to lead.

It does not matter whether you are a supporter of President Obama, or not. Really doesn’t. His failure to fully, properly resolve the ongoing ‘obama birth certificate’ issue demonstrates a failure to lead.

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Social Media & Product Management (Pt. 5)

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A Big Time Suck, or No? Pouring tons of effort in, getting little out, is perceived as a, ‘time suck.’ Social’s not a sprint, it’s a marathon, and you need to have a plan.

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Quality: It’s More Important than Quality

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The quality you—elect—to provide your customer speaks to the nature of—relationship—you plan to have with that customer.

What businesses need to get back to is understanding that the quality of interaction forms the bedrock upon which future relationships are formed. Treat your customers as a commodity, they’ll treat you the same.

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3 Reasons Websites Won’t Die

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Websites are dead (and so is my fax machine). Here are three real simple reasons why websites are not going away any time real soon.

No matter what the pundits, analysts, and zealots would have you believe.

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This Is My Brain on a Motorcycle

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Now we know, that motorcyclists, like Leaders, are different people. Why is that? In short, what studies repeatedly show is, what we do more of, we get better at.

Motorcycling is healthy for you. Simply thinking about it stimulates your brain.