Month: July 2024

Protecting Sensitive Data in the Age of Artificial Intelligence

In an AI-driven world, protecting sensitive data is crucial as AI enhances data processing but increases exposure risks. Effective protection strategies include robust data encryption, anonymization, compliance with data regulations, AI-specific cybersecurity measures, and blockchain technology. Training and privacy-preserving AI techniques ensure organizations can leverage AI while safeguarding user privacy.

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Philips Wins Grand Prix for Innovative Sustainable Commerce Campaign

Philips’ ‘Better than New’ campaign redefines refurbished products by integrating high-quality standards and advanced technology, positioning them as superior alternatives to new items. This initiative, earning acclaim at Cannes Lions, underscores the harmony of sustainability and commercial success, driving industry change and elevating consumer awareness of sustainable choices.

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