Dr. George Atsalis (DDS) and his team.![drandstaff[1]](http://66.147.244.99/~jtpeders/blog/wp-content/uploads/2009/12/drandstaff1.jpg "drandstaff[1]")
For more than a decade Dr. Atsalis has been my primary dentist. After relocating some distance away my family had started visiting other dentists. This week, I had the opportunity to revisit Atsalis Dental. The difference was noteworthy.
Being with George from the beginning, I have watched him consistently strive to be on the leading edge of his industry. But first and foremost, he is focused on his customers! It is evident in the major remodeling he did years ago; frequent updates to equipment and processes; and, professional staff in manner, appearance, and execution.
Three immediate additions to his practice jumped out at me this week: digital picture frames used to promote messaging; staff wearing earpieces (he keeps up on patient status wirelessly, “Is the patient tingly yet?”); and a full coffee bar.
As a coffee lover, I had to admit I was very pleasantly surprised to see this addition. If coffee service is even available, it is normally hours old coffee in a Mr. Coffee maker somewhere, with some Styrofoam cups somewhere. Not here. Customers, I hesitate to say ‘patients’ or clients, are treated to 6 flavors of gourmet coffee and a Keurig coffee maker.
Sometimes subtlety can make a powerful comment.
Today, my hat’s off to Dr. George Atsalis and his Team, for Doing It Right!
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