Archive for February, 2009

This past week, B.L. Ochman wrote a BusinessWeek article, “Debunking Six Social Media Myths.”  While his core themes are on track, the messages also pointed solely toward big business.  That’s fine as far as it goes, but what about everyone else?  A few comments begged for a bit more…

(1) Social media is cheap, if not free.

Ochman indicates an, ‘…effective social media marketing campaign begins at $50,000 for two to three months.’  Better yet, he goes on to suggest a $50-100K budget for a simple multimedia microsite…with an ongoing budget of $25-100K/month.  To be honest, I think you could exchange ‘social’ with ‘traditional’ and be just fine here.

In discussing social media efforts with people, I find that most do not see it as ‘free’ or even cheap.  Most are aware this is something very new to them. They’re concerned about missing the train and have a gut feel (as budgets crumble all ’round) they better learn, quick. Read the rest of this entry »

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