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What I’ve Read Lately: Why People Fail

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Why People Fail is actually a twist on words. It could just as easily been titled along the lines of How to Be Successful. Siimon provides an easily read book that highlights 16 key points underlying how people set themselves up to fail.

Step by step, Siimon discusses ways readers can incrementally work to improve themselves, from self-image, through proper health and exercise, to rituals and persistence…to name a few.

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How To: Get Your Sales Team Onboard with SaaS

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Your Sales team is where your company’s efforts meet the world. They’re where the rubber meets the road. Your organizations efforts can live, or die, based on the performance of your Sales team. The happier they are, the more positive they feel, the more confident they are in your offerings, the better they sell. And the better revenue flows.

But what if the apple cart gets upset?

This is a challenge currently facing a lot of companies, particularly in the B2B (business-to-business) space. As SaaS offerings become more common-place, traditional software sales models are being upset.

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Costa Concordia: Lesson In Failed Leadership

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By now, if you’ve tapped into almost any media source, you’ve heard of how the Costa Concordia ran aground, sank, and created a world of mayhem for all involved.

We all make mistakes. To do so is to be human. And, while tragic, that mistake is not itself where the real failure of leadership was demonstrated.

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The Making of Squishy History

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Squishy history is what you get when you add 3 parts text, with one part digitization. As more of the text we read becomes digital, the temptation to fiddle, tweak, and change becomes irresistible.

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Product Visioning—How Often Do You Do It?

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Product Managers need to define, own, and communicate the dream they have for their product(s). The process they go through in developing the dream, can be referred to as Visioning.

The question then is: how often should you go through the process?

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Happy New Year!

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I’m tickled to have all of you with me as we venture into this new year. Thank you, to each of you, my readers and subscribers, for having been with me in 2011. You have probably already noticed, JTPEDERSEN.NET’s seen significant change over the past week or so.  It was time.  Nearly 3 years since [...]

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Need a Job? Should Personal Ethics Be an Issue?

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Should she take the job? A friend recently received a call from a large tobacco company. The product she would would be leading is fantastic. The work, more so.

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Merry Christmas!

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May The Lord bless you and keep you.

May the Lord make his face to shine upon you, and be gracious to you.

May the Lord lift up his countenance upon you, and give you peace.

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Unraveling B2B and B2C Marketing to Crank up ROI and Drive Profitable Growth

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Many B2B success challenges, are chronic ones that can be readily overcome. Read this guest post to get further insight to “The B2B Executive Playbook.”

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Social Media & Product Management (Pt. 4)

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Part (4) of a series on Social Media & Product Management. Not just for Advertising, tools like AdWords can be creatively used for more than lead generation.